by Arik Hesseldahl News that Apple expects thinner profit margins sent shares of the consumer electronics maker plummeting on July 22.

Amid all the chatter about Apple’s fiscal third quarter results, which were strong, most concerns about the future revolve around two words: Gross margins.

Usually all eyes are on Apple CEO Steve Jobs, but four times a year, CFO Peter Oppenheimer is the star. The Mac will reclaim its rightful place as the most

By Opal Tribble Analysts and investors were all abuzz after Apple’s Q3 earnings call. During the call Apple guided its companies gross margin down to 31.5

Although Apple seem to be seriously struggling to keep up with demand for the iPhone 3G, and are failing I may add, Apple still plans to introduce the

Apple Chief Financial Officer Peter Oppenheimer's decision to warn financial analysts Monday that Apple's fourth-quarter gross margins will be negatively

By Alex Garrel Several important issues have been discussed by Apple officials immediatly after the earnings report for the third fiscal quarter came out.

What sort of product innovation would compel Apple to forecast a nearly 5% drop in gross profit margin for its next quarter? That’sa question the Mac

Apple shipped a record 2.5 million Macs and saw strong laptop sales in its third quarter. By Stuart Turton, 22 Jul 2008 at 09:59 Record sales of the Mac