Microsoft looks to Facebook to expand Live Search
Jul 27, 2008
InformationWeek - Jul 25, 2008
Facebook users' Web queries will produce search results and paid search ads generated by Microsoft's search engine. By Paul McDougall A Microsoft executive
Computerworld - Jul 25, 2008
By Heather Havenstein July 25, 2008 - Microsoft yesterday announced that it is expanding its banner advertising agreement with Facebook Inc. to include Live Search capabilities and paid search advertising on the social network.
Microsoft, which bought a $240 million stake in Facebook last year, told the IDG News Service that it expects the deal will expand the use of the Live Search engine, though some veteran bloggers questioned those expectations. The company did not provide financial details of the new deal.
may be just as concerned with exposing users to Live Search as it is with generating revenue, at least in the short term. Back in 2006 [TechCrunch] speculated that
Fast Company - Jul 25, 2008
Lots of noise today at Microsoft Corp headquarters Redmond but little substance. Big company with big company sclerosis. The pitches look great as always but the execution is all over the place.
source www.ceoworld.biz
Terms of the deal were not disclosed.
Los Angeles Times - Jul 25, 2008
The software leader will find other ways to gain ground in online search and advertising, investors are told.
By Joseph Menn, Los Angeles Times Staff Writer
hing for it? There has to be some economic justification."
Asia Times Online - Jul 25, 2008
By Martin J Young HUA HIN, Thailand - Facebook has had a facelift this week as the social networking website rolled out a redesign featuring a cleaner interface and better integration. Company officials claimed the update will give users more control and ownership of their profiles. It integrates feed technology, which further helps users to tailor their profile, with the site forum and they will be able to preview third party applications before adding them to their profile.
The website's new face looks a lot more like FriendFeed, a similar site launched this year. The latest upgrade of the social platform is one of many efforts to fine tune the site, integrate more functionality
National Post - Jul 25, 2008
Microsoft Corp. reiterated its intentions to push further online search during its investor day yesterday, a continued effort that
leaves analysts lukewarm, and guidance unchanged.
ady been won, and Microsoft's strategy to win in search may counteract the strategy for financial success."
New York Times - Jul 25, 2008
By Saul Hansell At Microsoft’s analysts’ meeting Thursday, Steve Ballmer, the chief executive, talked more about wanting to copy Apple.
CNET News - Jul 24, 2008
In the coming months, Facebook will begin powering its Web search and related sponsored text links with Microsoft's technology, in an expansion of a strategic relationship between the two companies.
Microsoft's search unit head Satya Nadella said Thursday that Microsoft will deliver an API (application programming interface) that Facebook can use to integrate both Microsoft's Web search and its paid search results into the social network's U.S. site. Facebook currently uses a homegrown search engine for its social network, and it does not include results from the Web. The deal with Microsoft will be exclusive for the United States only.
istings to Facebook competitor MySpace.
CNNMoney.com - Jul 24, 2008
REDMOND, Wash. -(Dow - Microsoft Corp. (MSFT) isn't currently in deal talks with Yahoo Inc. (YHOO), Chief Executive Steve Ballmer said Thursday.
Talks between Redmond-based Microsoft and Sunnyvale, Calif.-based Yahoo have been going on since February, on and off, amid failure between the two companies to agree on the price of a deal.
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Barron's Blogs - Jul 24, 2008
My colleague Mark Veverka is in Redmond today for the Microsoft - Financial Analysts’ Day; he finds that many of the analysts attending the meeting have doubts about the company’s online strategy. CEO Steve Ballmer attempted to address their concerns in his morning talk. Here’s Mark’s dispatch on what transpired:
This is a tough room. The majority of money managers in Redmond today – even those who remain Microsoft shareholders after the Yahoo (YHOO) dance – are skeptical about Microsoft CEO Steve Ballmer’s obsession with Internet search. They are also frustrated with the company’s endless penchant to spend, investing in just about anything it desires, often acting like
San Jose Mercury News - Jul 24, 2008
Why is it so difficult for Microsoft to compete with Google? Steve Ballmer tried to explain at the software giant’s annual analyst day up in Redmond on Thursday. (Thanks to our colleague Elise Ackerman, who covers Google and Yahoo for the Mercury News, for providing this to Docu-Drama.)
“We need more relevant ads. Turns out that one of the big advantages the market leader has is they have more advertisers in their system. So if you look at two pages today, one from Google and one from Microsoft, the thing that is perhaps most interesting because they have more people bidding on advertising they have more opportunity to serve up relevant ads. A lot of our discussion around
NetworkWorld.com - Jul 24, 2008
By Nancy Gohring , IDG News Service , 07/24/2008 Talks with Yahoo are for now off, Microsoft CEO Steve Ballmer said Thursday, but he left the door open just
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