CNET and a number of other blogs report that Google may buy social news site Digg for approximately $200 million. This has been something we've been eying for awhile, with Reuters photographing Digg CEO Jay Adelson with Larry Page of Google (as seen in Valleywag). As a former Digg addict myself (with an emphasis on the "former"), I guess I wonder what Jill Whalen wonders on a Sphinn submission: why would they want it?
Many other forum members are a little baffled by this. In my opinion, it is happening way too late. An acquisition last year would have been more beneficial with the dedicated userbase. One forum member calls this another "fascinating tool for Google guys" and that Google is pulling what Microsoft did years ago: they're acquiring without stopping.
onetary gain).

Digg chief executive Jay Adelson has denied a report that the social news aggregation site was on the verge of being acquired for about US$200 million by

The latest red-hot rumour to appear in the blogosphere is about the impending acquisition of Digg by Google for about USD 200 million, that's roughly £100 million, several sources have confirmed.
The two companies have already signed a letter of intent which would then bring Digg as the Search Engine giant looks to integrate the social news website's technology within Google News service.
funny thing is, when Google fails at something, they just buy out the competition. eg, google video, it was pretty ***** and youtube pwned its *rs*. Therefore Google buys it out. Same thing with their user based voting and social networking that was built into it's search results, that failed pretty hard, so they buy out Digg. The only thing they have succeeded at was being a search engine. .... "

It's a rumour that has been around for months but TechCrunch is now reporting that search engine Google could be on the verge of buying Digg, one of the web's most popular social bookmarking sites, for $200 million.
According to the influential tech blog, the deal is almost done and could close in a couple of weeks, though it could still fall through if certain points are not agreed upon. The news may come as a major blow to Microsoft, who signed a three-year advertising deal with Digg just over a year ago, from which the social site has received $11.3 million in venture capital. If Digg is sold to Google, this partnership will be extinguished - something that's sure to

By Vineetha Menon on Wednesday, July 23, 2008 Search engine giant Google is making the rounds again with news that the company is close to finalizing a deal

by Alex Zaharov-Reutt A Google acquisition of Digg for at least US $200m is being rumoured, but the big questions revolve around whether such an acquisition

Digg commenter, Hiji, writes, "This is the beginning of the end. In a few years all the major blogs and social media sites will be owned by large

Yet again, reports are surfacing that Google - is buying social news site Digg. This time, TechCrunch reports that Google is in final negotiations to pick up Digg for about $200 million. This is the third time so far this year that Google has allegedly been in talks or close to buying the company.
If (finally) true, a nice return for Digg's investors, which include Greylock Partners, Omidyar Network, Netscape founder Marc Andreessen, and LinkedIn founder Reid Hoffman; Digg has raised just $11.3 million in total funding, according to TechCrunch.
it'd even replace Google News... it's hardly a news site. More of a popularity contest.